Sacramento River Cats

Role
Creative Services Coordinator
Services
Print, digital, branding, animation, apparel, web
Year
2016 - 2019

Responsibilities

Responsible for creating yearly identities/spec sheets for the season, managing the construction and maintenance of various websites relating to the River Cats, lead in organizing photographers for advertising needs, and producing marketing materials for the organization.

Marketing responsibilities include: game day programs for each homestead, logos, light poll banners, apparel and specialty jerseys, motion graphics, social media content, digital and print ads.

At the end of the 2018 season, worked with the corporate partnership team to design and layout a unique website essential for the company’s goal to obtain a new 20 year contract with their naming rights partner.

Highlight

Bridge Cap

During the 2018 season, I undertook the challenge of creating a new logo for a team hat that embodies the essence of Sacramento, aiming to instill city pride. Inspired by the iconic Tower Bridge adjacent to the stadium, which symbolically connects Sacramento to the home of the River Cats, the logo resonated immediately. Within the first two weeks of its launch, demand was so high that additional orders had to be placed, as the hat quickly sold out. Subsequently, the logo expanded onto various styles of hats including fitted, snapback, "dad," and beanies, followed by shirts and jackets. Its popularity endures to this day, proudly worn by the team and fans alike.

Uniforms

2018 Exhibition Game Uniform

The River Cats were scheduled to host the San Fransisco Giants for a preseason exhibition game. I was assigned with designing specialty jerseys which aligned with the debut of my bridge cap design. Seeking a departure from their standard button-up jerseys, I created the distinctive gold pullover jersey showcased on the left.

White Home Uniform

Updated home jersey uniform.

Away Uniform

Red themed uniform to waer on the road.

Military Theme  Uniform

Themed uniform for Armed Forces Night.

Farm to Fork Uniform

Themed uniform to celebrate Sacramento's Farm to Fork culture.

Mother's Day Uniform

Themed Mother's Day uniform.

2018 Star Wars Day Uniform

Star Wars themed uniform for the 2018 season.

2019 Star Wars Day Uniform

Star Wars themed uniform for the 2019 season.

Star Wars Day Uniform

Star Wars "light side" themed uniform concept.

July 4th Uniform

July 4th themed uniform for the 2019 season.

Sactown Uniform

Jersey concept to go with the "Splash Hat" I designed.

Caps

Bridge Cap

New hat design for the 2018 season that quickly became their best selling hat.

Splash Cap

After the success of the Bridge cap, I was asked to design another. This was based off their original logo with a modern twist.

First Responders Cap

Themed day cap that combines aspects from the police, paramedic and fire dept. with baseball.

SAC Cap

A concept for a new cap to follow the success of the bridge cap.

Cats Cap

A concept for a new cap that showed a updated/modern custom font.

Mascot Cap

A concept for a new hat with a college mascot themed river cat. Since the stadium was in between 2 popular colleges (UC Davis and Sac State) I wanted to create a logo that would appeal to that audience.

2019 Light Poll Banners

2020 Light Poll Banners

Everything Else